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3 Reasons Why You Need to Be Educated On Pinterest Best Practices.

You’ve probably heard by now that you need your business to be on Pinterest. As a business owner, you know that you need to be utilizing this visual search platform to its fullest potential in order to reach your target market. But what you may not know is that there is a right way and a wrong way to go about it. This article will give you 3 reasons why you need to be educated on Pinterest best practices.

Want to know more about being a small business on Pinterest? Your Quick Start Guide to Small Business.

What are the best practices for using Pinterest?

There are a few best practices that should be followed when using Pinterest.

First, and most obvious, is that it’s important to choose pins that are high quality and visually appealing. Pins with beautiful images or infographics tend to get more re-pins and likes than those without.

Second, it’s important to be strategic when selecting boards to pin your content to. Choose boards that are relevant to your pins and have a large number of followers. This will help ensure that your pins are seen by a large audience. When I say relevant, it goes deeper than just pinning a cat meme to a joke board. You need to find a board with a description that clearly outlines what the board is and what its content is about. This way, Pinterest can categorize your pins more effectively.

Third, it’s helpful to use keywords when creating pin descriptions. But more than that, nowadays it's more imperative to use interest based targeting in your descriptions. For example, I can add the keyword "tarts" to my pie pin, but that's not targeting an audience. To reach the target audience I want, I should also include phrases like "amateur bakers can make this tart". This will help your pins show up in search results when and more importantly, where people are looking for content related to your keywords.

Forth and often overlooked by amateurs is the rate at which you pin content from the same URL. Pinterest doesn't want the same old stuff pinned repeatedly, but if you do make a fresh pin for an URL, be sure to space it out to a minimum of three days so that you aren't coming off like a spammer.

By following these best practices, you can ensure that your pins are seen by a large number of people and have a greater chance of being re-pinned.

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