You’ve probably heard by now that you need your business to be on Pinterest. As a business owner, you know that you need to be utilizing this visual search platform to its fullest potential in order to reach your target market. But what you may not know is that there is a right way and a wrong way to go about it. This article will give you 3 reasons why you need to be educated on Pinterest best practices.
Want to know more about being a small business on Pinterest? Your Quick Start Guide to Small Business.
What are the best practices for using Pinterest?
There are a few best practices that should be followed when using Pinterest.
First, and most obvious, is that it’s important to choose pins that are high quality and visually appealing. Pins with beautiful images or infographics tend to get more re-pins and likes than those without.
Second, it’s important to be strategic when selecting boards to pin your content to. Choose boards that are relevant to your pins and have a large number of followers. This will help ensure that your pins are seen by a large audience. When I say relevant, it goes deeper than just pinning a cat meme to a joke board. You need to find a board with a description that clearly outlines what the board is and what its content is about. This way, Pinterest can categorize your pins more effectively.
Third, it’s helpful to use keywords when creating pin descriptions. But more than that, nowadays it's more imperative to use interest based targeting in your descriptions. For example, I can add the keyword "tarts" to my pie pin, but that's not targeting an audience. To reach the target audience I want, I should also include phrases like "amateur bakers can make this tart". This will help your pins show up in search results when and more importantly, where people are looking for content related to your keywords.
Forth and often overlooked by amateurs is the rate at which you pin content from the same URL. Pinterest doesn't want the same old stuff pinned repeatedly, but if you do make a fresh pin for an URL, be sure to space it out to a minimum of three days so that you aren't coming off like a spammer.
By following these best practices, you can ensure that your pins are seen by a large number of people and have a greater chance of being re-pinned.
Why Do You Need to Do Due Diligence When Hiring a Pinterest Manager?
1. Pinterest is a powerful tool that can help businesses reach a wide audience. However, it is important to do your due diligence when hiring a Pinterest manager. This person will be responsible for creating and managing your company's Pinterest account. They will also be responsible for creating pins and boards that are popular with users that showcase your product/messages with your branded voice.
2. There are a few things you should keep in mind when you are looking for a Pinterest manager. First, you should make sure that the person has experience with the platform. This can't be overstated. Someone who has no experience is not a good fit. Second, you should look for someone who is creative and can come up with new ideas for pins and boards. Third, you should find someone who is organized and can keep track of your company's pins and boards. Fourth, you should find someone who is familiar with the latest trends on Pinterest, as they can help drive traffic to your site.
3. You can find potential candidates for your Pinterest manager position by searching online or through social media networks. Another place to look is on Upwork. (Be sure to vet any potential hires thoroughly beforehand and remember you get what you pay for.) You can also ask your friends or family if they know anyone who would be a good fit for the job. Once you have found a few candidates, you should interview them to see if they are a good fit for your company.
4. Overall, it is important to do your due diligence when hiring a Pinterest manager because it's an investment in your business and you want it to pay off.
Being on top of it all is next to impossible these days. But having a good idea of what your business goals are and what the role of a Pinterest manager entails will help you find the right person for the job. Take your time and ask lots of questions. It's your money and business on the line. At the end of the day, you want to be certain you've found someone who is reliable, honest, and cares for your business as much as you do.
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions so if you think you have a great idea for an article please reach out!