You've been given reasons why you need to be on Pinterest. You've heard that it's a powerful traffic driver and that the platform can do wonders for your business. So you dutifully set up a profile, start creating pins, and begin sharing them on your boards. But weeks go by, and you check your analytics only to find that...not much is happening.
What reasons could be causing the low stats? Read on to find out the 4 big reasons your Pinterest analytics are feeble—and what you can do about it!
Thinking of starting a new venture on Pinterest: Your Quick Start Guide to Pinterest for Small Business.
The Main Offenders For Low Pinterest Analytics
There are a few main reasons why your Pinterest analytics might be low. One reason is that you might not have claimed your account. Make sure to claim your business account under the Settings tab.
Another reason could be that your pins are not high quality. This means that they are not eye-catching or interesting enough to make people want to click on them. Try to create pins that are visually appealing and offer something of value.
Finally, another reason for low Pinterest analytics could be that you are not promoting your pins enough. Make sure to share your pins on other social media platforms and in relevant online communities. With a little bit of effort, you can increase your Pinterest analytics and get more exposure for your business.
Reasons for Pinterest numbers not gaining ground: poor SEO
One of the biggest reasons your Pinterest analytics may be feeble is poor SEO. If your pins are not properly optimized for search engines, they will not be seen by as many people. This means that fewer people will see your pins and interact with them. In order to optimize your pins for SEO, be sure to use keywords in your titles and descriptions. You should also include relevant hashtags and make sure your images are high-quality.
Another reason your Pinterest numbers may be low is if you are not posting regularly. In order to keep people engaged, you need to be posting fresh content on a regular basis. If you only post sporadically, the algorithm on Pinterest simply gets confused. It takes time for it to learn what your account is all about. Try to post at least once a day.
Finally, another reason your Pinterest analytics may be weak is if you are not promoting your account enough. Make sure to share your Pinterest information on other social media platforms, and you can also consider running ads. If people don’t know about your account, they can’t follow you easily.
Let's look closer at why your Pinterest account may not be as strong as you would like.
Reasons for your Pinterest analytics to be weak: poor strategy
The first reason your numbers may be low is poor strategy. It's not enough to just post a bunch of pins. You need to consider factors that will help your account specifically.
You need to have a clear strategy for how you're going to use Pinterest to reach your target market. Try targeting your specific audience in your strategy. Without this, you'll just be flailing around, and your analytics will reflect that.
Your Pinterest strategy should also include things like what kinds of pins you're going to create, how often you're going to pin, where your target market is, and what kind of message you're trying to communicate. Once you have a clear strategy in place, then you can start working on creating better content and promoting it effectively. Only then will your Pinterest analytics start to improve.
Reasons that you're seeing low numbers: not paying attention to what's working
There could be a number of reasons why your Pinterest analytics are coming up short. One reason could be that you're not paying attention to what's actually working.
If you're not paying attention to what content is driving the most engagement, you're missing out on valuable insights. You might be posting a lot of content that no one is interested in, or you might not be using the right keywords.
By taking a closer look at your analytics and seeing what's actually working in terms of saves and clickthrough's, you can make adjustments to your designs, keyword descriptions, and so on. These tweaks can improve the odds of your content being shared.
Another thing to pay attention to is what boards are being saved or visited the most. What content is resonating with your audience? Maybe it's the products you sell or an article you wrote that they seem to gravitate toward. By sharing the content more frequently (remember, not less than three days apart), you can improve engagement.
Reasons your stats are low: you simply aren't being consistent.
One of the biggest reasons your Pinterest analytics are feeble is because you're not being consistent. You might pin a couple of times a week, then go on a pinning spree for a couple of days, and then take another break. This inconsistency makes it difficult for Pinterest to get an accurate idea of your interests and what kinds of things you like to see. As a result, your account is confusing the whole algorithm, and it doesn't know what to think of your account.
Another reason your Pinterest analytics might be weak is because you don't have a clear focus. When you're creating boards, make sure they have a specific theme. For example, if you're interested in fashion, create a board for each type of clothing you're interested in - dresses, shoes, handbags, etc. Having a clear and consistent focus will help Pinterest understand your interests better and show you more relevant pins.
What you can do to turn your numbers around right now
1. Check your pins after awhile: Are they high-quality, relevant to your brand, and visually appealing? If not, create new ones that are. Take a look at high performing competitors' pins. What style are they implementing? You can mimic it in your own design.
2. Create boards that are organized around themes: This will help Pinterest’s algorithm understand what kinds of pins you’re sharing, and it will make it easier for users to find the content they’re looking for. Be sure to include keyword descriptions for your boards. If you aren't sure what to write, then look at other boards with similar names to see what other people have written and paraphrase their work. NEVER directly copy.
3. Use keywords in your pin descriptions: Be sure to include relevant keywords and phrases in your pin descriptions so that users can easily find your content when they search for it. Aim for 200 characters, as that's the sweet spot for description lengths.
4. Pin regularly: The more active you are on Pinterest, the more likely you are to show up in users’ feeds. Make sure to pin high-quality content on a regular basis. 1-3 pins per day can work if they are new or fresh. If you want to include some repins in group boards, remember not to overdo the same pins. You don't want to be marked as spam.
5. Join relevant group boards. This will help you get on the radar of other Pinterest users and build a following of engaged users. Remember though Pinterest isn't about followers so much as it is about saves and clickthroughs. It's not social media after all.
6. Give your target audience what they want: People are looking for ideas and things to purchase on Pinterest, and often well in advance of either. So making sure your seasonal content is out at least two months ahead of time and curating your content to the needs/wants of your audience will help with engagement.
7. Lastly, and perhaps one of the most often overlooked things, is your BIO. People don't know you or your brand, so make it clear to them in the bio what your page is all about. Use those keywords, folks, because Pinterest is driven by keywords just as much as Google is.
So there you have it. Four reasons why your account may be dismal and some ways to improve right now. If you're still struggling with getting your numbers up, be sure to reach out. I am here to assist you in any way I can!
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!