You've been given reasons why you need to be on Pinterest. You've heard that it's a powerful traffic driver and that the platform can do wonders for your business. So you dutifully set up a profile, start creating pins, and begin sharing them on your boards. But weeks go by, and you check your analytics only to find that...not much is happening.
What reasons could be causing the low stats? Read on to find out the 4 big reasons your Pinterest analytics are feeble—and what you can do about it!
Thinking of starting a new venture on Pinterest: Your Quick Start Guide to Pinterest for Small Business.
The Main Offenders For Low Pinterest Analytics
There are a few main reasons why your Pinterest analytics might be low. One reason is that you might not have claimed your account. Make sure to claim your business account under the Settings tab.
Another reason could be that your pins are not high quality. This means that they are not eye-catching or interesting enough to make people want to click on them. Try to create pins that are visually appealing and offer something of value.
Finally, another reason for low Pinterest analytics could be that you are not promoting your pins enough. Make sure to share your pins on other social media platforms and in relevant online communities. With a little bit of effort, you can increase your Pinterest analytics and get more exposure for your business.
Reasons for Pinterest numbers not gaining ground: poor SEO
One of the biggest reasons your Pinterest analytics may be feeble is poor SEO. If your pins are not properly optimized for search engines, they will not be seen by as many people. This means that fewer people will see your pins and interact with them. In order to optimize your pins for SEO, be sure to use keywords in your titles and descriptions. You should also include relevant hashtags and make sure your images are high-quality.
Another reason your Pinterest numbers may be low is if you are not posting regularly. In order to keep people engaged, you need to be posting fresh content on a regular basis. If you only post sporadically, the algorithm on Pinterest simply gets confused. It takes time for it to learn what your account is all about. Try to post at least once a day.
Finally, another reason your Pinterest analytics may be weak is if you are not promoting your account enough. Make sure to share your Pinterest information on other social media platforms, and you can also consider running ads. If people don’t know about your account, they can’t follow you easily.
Let's look closer at why your Pinterest account may not be as strong as you would like.