Are you a service provider like myself? If so, you know how important it is to continually learn about the service you provide, how to make yourself better at communication, and a lot of other task related updating. But have you ever considered how important being intentional in your own business development is?
In this article, I'll explore five detailed reasons why, as service providers, we need to be intentional in our own business growth. After all, if we aren't growing our own businesses, we aren't being effective at our own jobs. Being a service provider who is also a solopreneur or freelancer in 2022 means we have to be knowledgeable about just about everything. I actually write my own posts, design my own site, do my social media, Pinterest, FB, LinkedIn, and still have time for client work. More about work/life balance another time. lol.
By the end of this post, you should have a better understanding of why intentionality is so important to us as service providers. So let's get started!
If you're just starting out be sure to read: How to Set Prices for Your Service-Based Business.
You ARE the face of your business.
As a service provider, you are the face of your business. You are the one who interacts with customers and clients on a daily basis. It is important that you be intentional in your interactions with them.
You need to be able to put yourself in your customer’s shoes and understand their needs. What are they looking for? What do they need from you? You need to be able to provide them with the best possible service.
It is also important that you be professional at all times. First impressions are important, and you want to make sure that you are putting your best foot forward. This means being polite, helpful, and knowledgeable about your services. That doesn't mean you can't share a bit about yourself as your relationships progress, but to start off with, being a friendly yet professional face/voice for your business is important to setting the tone.
Finally, you need to be intentional about building the relationships with your customers. The better the relationship, the more likely they are to use your services again in the future. Take the time to get to know them and their needs. Show them that you care about them as a person, not just as a customer.
You are a source of information
As a service provider, you are a source of information for your clients. They rely on you to be knowledgeable about the products and services you offer. This means that you need to be up-to-date on the latest industry news and developments. You should also be able to answer any questions your clients may have about your products and services.