Are you a service provider like myself? If so, you know how important it is to continually learn about the service you provide, how to make yourself better at communication, and a lot of other task related updating. But have you ever considered how important being intentional in your own business development is?
In this article, I'll explore five detailed reasons why, as service providers, we need to be intentional in our own business growth. After all, if we aren't growing our own businesses, we aren't being effective at our own jobs. Being a service provider who is also a solopreneur or freelancer in 2022 means we have to be knowledgeable about just about everything. I actually write my own posts, design my own site, do my social media, Pinterest, FB, LinkedIn, and still have time for client work. More about work/life balance another time. lol.
By the end of this post, you should have a better understanding of why intentionality is so important to us as service providers. So let's get started!
If you're just starting out be sure to read: How to Set Prices for Your Service-Based Business.
You ARE the face of your business.
As a service provider, you are the face of your business. You are the one who interacts with customers and clients on a daily basis. It is important that you be intentional in your interactions with them.
You need to be able to put yourself in your customer’s shoes and understand their needs. What are they looking for? What do they need from you? You need to be able to provide them with the best possible service.
It is also important that you be professional at all times. First impressions are important, and you want to make sure that you are putting your best foot forward. This means being polite, helpful, and knowledgeable about your services. That doesn't mean you can't share a bit about yourself as your relationships progress, but to start off with, being a friendly yet professional face/voice for your business is important to setting the tone.
Finally, you need to be intentional about building the relationships with your customers. The better the relationship, the more likely they are to use your services again in the future. Take the time to get to know them and their needs. Show them that you care about them as a person, not just as a customer.
You are a source of information
As a service provider, you are a source of information for your clients. They rely on you to be knowledgeable about the products and services you offer. This means that you need to be up-to-date on the latest industry news and developments. You should also be able to answer any questions your clients may have about your products and services.
Being a source of information for your clients also means that you need to be honest with them. If you don’t know the answer to a question, don’t try to make something up. If you can't answer, then provide them with confidence in your ability to source the answer. Being a good researcher is also important and lets them know you aren't lazy in terms of continual learning. You can tell them that you don’t know the answer but you will find it and get back to them. Honesty is always the best policy when it comes to dealing with clients.
Providing accurate and up-to-date information to your clients is one of the most important things you can do as a service provider. It shows that you are knowledgeable about your industry and that you are committed to providing the best possible service to your clients.
You need to be able to build relationships.
As a service provider, it is important that you are able to build strong relationships with your clients. This means being able to understand their needs and provide them with the best possible service. It also means being responsive to their inquiries and concerns. Building strong relationships with your clients will help to build trust and loyalty.
It is also important that you are able to be intentional as a service provider. This means that you need to be aware of your own actions and how they will affect your clients. You need to be able to provide them with the service that they need, when they need it. Being intentional as a service provider will help you to better serve your clients and meet their needs.
You need to be able to sell your services.
As a service provider, you need to be able to sell your services. This means being able to articulate the value of your services and why potential customers should choose you over other providers. It also means being able to effectively communicate with potential customers and build relationships with them.
Being able to sell your services is essential for success as a service provider. It allows you to generate new business and grow your business. Without it, you will likely struggle to survive in the long term. Which brings me to the deeper issue that being a service provider who doesn't outsource may be facing. Having the ability to grow their business with intention.
Be Intentional With a Consistent Updated Presence Online.
As a service provider, one of the most important things you can do is to be intentional with your online presence. This means making sure that your website and social media platforms are up-to-date and accurate. You want potential clients to be able to find you easily and to see that you are active and engaging.
An updated online presence also conveys that you are professional and serious about your business. It shows that you care about your brand and that you are committed to providing quality services. By being intentional with your online presence, you will set yourself apart from the competition and attract more clients. Don't be intimidated if you aren't fully up to date. It's still possible to get the systems in place to do so.
I will cover how in my next article. How to Set Up Your Online Social Media Presence Without Becoming Vastly Overwhelmed. So stay tuned!
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!