If you’re like most people, you probably have a love-hate relationship with Pinterest. On one hand, it’s an amazing platform with billions of ideas to help inspire your next project. On the other hand, it can be a total time suck if you don’t know how to use it efficiently to grow your business.
If you find yourself short on time but still wanting to get some pins up, here are 5 ways to do it quickly so you can get back to what you were doing.
For more great pinning tips be sure to read: 5 Amazing Pinterest Tips to Up Your Website Traffic.
Low on time but still need to schedule pins?
There are a few things you can do to make the process of pinning quick, easy, and relatively painless. Even I, as a full-time Pinterest manager, don't always have time to focus solely on my own account. In fact, if you looked at it, you would wonder why I am doing this as a business since it's so low on impressions, etc.
The truth is, making beautiful pins for other people like yourself and scheduling them does take a large time investment. It takes research to find proper keywords and quality images for the pins.
Learn how to add a great CTA to the pin and to the keyword description. The list goes on, and every day I am pinning literally hundreds of pins. So does it make sense to make every pin a fresh pin? No, that would entail an incredible length of time investment.
So how are we going to speed up the process when your day isn't going your way and you're being pulled in all directions? We know consistency on Pinterest is key to growth, so letting it slide—well, just look at my Pinterest page. It's not really an option if you want to grow.
I am sharing here five simple hacks, if you will, to speed the day along.
Need to schedule pins in a hurry? Tailwind.
If you're looking for a quick and easy way to schedule pins, look no further than Tailwind! With this app, you can set up your pins in advance and have them automatically posted at the best times for engagement. Simply create a pinning schedule and let Tailwind do the rest!
That said, you do have to pay for it. I often add it in as part of the overall management package when the other party doesn't want to deal with another bill. Why? because it's invaluable as a scheduling tool.
Yes, you will hear other managers say it's not necessary. Truthfully, it is if you want to speed things up. If you want to stay on top of where you pinned without repinning to the same boards over and over again. If you want to spread your pin images around inside the TW communities.
And yes, some people say TW communities aren't effective anymore. Truth? The truth is, I feel every little method that can or maybe will improve your growth is a step in the right direction. So adding to TW communities and monitoring them for success over time is actually still a good way to help with growth.
That said, TW has a NEWer feature. Under "Pin Insights," you can reschedule a pin. What does that mean? It means if you actually browse with the search box for a keyword in your pin, ex: "Christmas," it will pull up Christmas related content. You can then click the "reschedule" button on any of the pins. I like to reschedule high performing pins or new content.
You can then use the ghostwriting tool, which is new, to create new keyword descriptions quickly and easily. This is such an innovative tool. Does it work? Heck yes, it does! But make sure to read those descriptions thoroughly and add in more keywords as needed.
Then you can reshare this new keyworded pin to your boards. Simple.
Second Pin Hack? Repinning.
A straight up repin from within the TW app and adding it to your schedule is a quick way to make sure something is being pinned that day. After all, it's about maintaining a consistent presence.
If you don't have TW, you can still repin via the methods outlined below.
Third speedy pin method? Use Old High Performers to Your Advantage
If you don't have time to pin throughout the day, there are still ways to get your pins seen by others. One way is to repin popular pins from your overview page. This is a quick way to add content to your boards without having to lift a finger to make new pins. In fact, this is just good general practice. Go into the overview for your account. Scroll to where you see top pins. Use this to find pins that are getting a lot of love and reshare them by clicking on them and using the pull-down menu to add them to another board. You can do this same thing by pulling down the notifications. What's performing well? As in, "has more than 100 saves"? Repin those in the same way by clicking on them.
Be careful though with this method to save the pin to a board it isn't already on and to not do them in large batches. Stick to doing one to three every few hours or just a couple a day. Otherwise, it may get flagged as a spammy practice.
Let's get this pin done now! The Pin It button.
If you're anything like me, you're a busy person. Whether it's because you have a million things to do or you just can't seem to find the time in your schedule to work on your own account. And while I love Pinterest, sometimes it can be a bit time-consuming to make the perfect image and then pin it. But there's a secret weapon that can help you pin quickly and easily: the Pin It button! If you're not familiar with the "Pin It" button, it's a small button that you can add to your browser's bookmark bar. Once you've added it, all you need to do is click on the button whenever you come across an image that you want to pin. The Pin It button will automatically pull up the image and provide all of the necessary information so that you can quickly and easily pin it to your account.
You can use this extension for your own business! That's right, no one is looking. Go ahead and get pinning. Make sure you're not overdoing it and stick to a good number of pins for the day.
Okay, secret number 5, Bulk Pin Creation Now Saves Time Later
Bulk pin creation is the process of creating multiple pins at once. Making a bulk batch of pins one day a month can save you huge amounts of time down the road. It becomes even easier if you make yourself templates for your pins. Simply add new images and titles to each pin. Save to a folder for uploading later, like today when you're short on time. This method of creating batches of pins for later use saves a lot of stress. You can go one step further by prewriting all the descriptions for each new image. Save them in a spreadsheet, and just copy and paste when needed.
Why Pinning Isn't the Only Thing You Need to Do for Growth
There's no doubt that pinning is a great way to quickly grow your blog or website with Pinterest. However, it's important to remember that pinning isn't the only thing you need to do for growth. In fact, there are a number of other things you can (and should) be doing to help your site grow with Pinterest. Here are a few other things you can do to help your site grow: 1. Have the Pin button
If you have a blog, add the pin button to the images on your site to make it easier for others to pin your posts. 2. Engage With Comments Pinterest is slowly but steadily heading towards being a bit more social. That means engaging with your audience in a timely manner will help your account. Respond to comments and messages. 3. Growth Doesn't Come From A Plethora of Pins
You need to go back into your account and see if pins are performing. Look under the overview page. If you have Pinterest conversion insights, be sure to check page visits to see what's brought people to your account. You can then implement more of that to attract them back.
There are a lot of steps that go into making your Pinterest account a success. You're on the right track if you're being consistent with pinning quality pins with keyword rich descriptions. So stick with it. Remember, it can take a lot of time for Pinterest to blossom in terms of numbers, but be persistent and persevere it will pay off!
Still looking for more help with getting your small business seen on Pinterest? Check out the Quick Start Pinterest Guide for Small Businesses.
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!