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A blog that contains regular entries of commentary, descriptions of events, or other material such as graphics or videos will attract more potential customers to your site. Small business owners can use this chance to increase their email lists, update customers on sales and events, build brand awareness, and improve inter-site linking.
What to Blog About for Your Business?
Blogging is a great way to promote your business and connect with your customers or clients. But what should you blog about? That can be a tough question to answer, but here are a few tips to get you started.
1. Decide what you want to blog about. What are you passionate about? What does your business do that is unique?
2. Do some research on your topic. What are other people saying about it? How can you add your own voice to the conversation?
3. Write about what you're passionate about. If you aren't passionate about your topic, you will likely have a harder time coming up with content for an article.
4. Be authentic and transparent in your writing. People more than ever want to get to know the people behind the business. What can you add that conveys a bit of personality to your writing?
5. Engage with your readers by responding to comments. This is a HUGE part of the blog. Comments are read by other readers when they find something that interests them. This means they will see your answers and replies to comments on the blog. It's another opportunity to let the public know a little bit more about you and about your business.
Note: If you are struggling with content creation, you can hire a content writer. Places like Upwork are a good place to start.
But with so many business blogs out there, how can you make yours stand out? It's true that the world of blogs is packed with people sharing ideas and their "expert" opinions on every topic under the sun. Making your business stand out is going to take careful planning as well as writing.
Here are some tips to help your business blog get started:
1. Keep your content relevant and targeted to your audience. Write about topics that they care about and that are relevant to your industry.
2. Make sure your blog is well-designed and easy to navigate. No one wants to read a blog that's hard to read or navigate.
3. Post regularly. Consistency is key when it comes to blogging. Try to post at least once a week, but more often is better.
4. Use visuals. People are visual creatures, so incorporating images or videos into your posts can help make them more engaging. Make sure they are optimized for SEO.
5. Share your posts on social media. Once you've created a great post, make sure you share it on social media platforms like Pinterest, Facebook, and LinkedIn. This will help broaden your audience and increase your traffic.
Starting with these pointers will help you get going on the blog. However, if you really want to have your blog grow successfully, I recommend not only having a content writer but also a website developer who can lead your blog to success with ranking.
Staying Relevant With A Business Blog In 2022
As a business owner, it's more important than ever to stay relevant and top-of-mind with your target audience. The blog you're working on is a major part of staying in front of your customer base. Without a blog, your site is going to be just another online store. It's going to struggle to keep people coming back hungry for more unless you've struck commerce gold. So that means your writing, what you present to your customers, is what is going to feed their hunger for your brand.
Still not convinced? Shop around and you'll notice more and more brands are adopting a blog and seeing results. So what are you waiting for? Start brainstorming your ideas for your business!
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!