It's not long ago that story pins were renamed idea pins, and it's clear from the audience reach they are getting that Pinterest wants creators to make more. It's part of their overall strategy to have more native content on Pinterest itself. Why? Because Pinterest knows that users will stay on the platform longer if they have a reason to. What better reason than to watch video's and slide shows that don't link anywhere.
That's the biggest complaint that business creators face. Pinterest doesn't link these idea pins to anything. In fact, they really are just a draw for attention on your overall page. So what does that mean? It means creating a visual idea pin that tells the viewer something useful is going to be better than churning out a bunch of ad like pins that tell them nothing. The idea pin "story" will entice the viewer to hopefully explore your profile more or even follow you.
With that in mind though it is likely that Pinterest will allow idea pins to become promoted later this year. So again what does that mean? It means not only does an idea pin need to tell the viewer something valuable, it needs to also promote what you are doing or selling.
That sounds complicated, right? I mean, how do you make a visual story out of a product, say? Look at the product:
What does it do?
What can it offer in terms of value?
What can it offer in terms of satisfaction?
Where can it be used?
Who uses it?
These questions can have an impact on the viewer if they are answered in short, clear words. Adding fresh images to each slide or screenshot also makes for a good idea pin.
Think back to being in school. The simplest answer is usually the best answer. Don't make it overly complicated.