How To Grow Your Business: 6 Ways To Judge A Social Media Manager's Effectiveness Before Signing.

If you've been in business long enough, you are likely looking at social media to increase your brand awareness. Maybe you're a little unsure of where to start. There are a number of platforms out there. Which one is the best? Which one will convert to sales the most? Who has time to learn it all? I mean, you have a business to run and a busy lifestyle. It doesn't always allow for the extras of social media advertising and posting. The funny captions, the attention-grabbing headlines, the graphic design, it all has your head swimming.

You want to focus on your business and let someone else handle the extra work involved with social media. But how do you find a reputable social media manager? It's anybody's guess. You start by asking around in your networking circles. Maybe you are lucky enough to find a social media manager that's working great for an acquaintance. How is a big decision that's biting into your business budget so difficult to decide on?

That's what this article is about, breaking down the six things to look for or ask for in your potential social media manager. It's not about finding the cheapest, although finding lower cost-effective social media management would be a bonus, I am sure. No, rather it's about finding the right fit for your business niche. Because that social media manager who was recommended to you by your friend the baker isn't necessarily going to be a great fit for your car dealership.

So let's get to it. The six ways you can judge a social media's managers effectiveness before signing.

#1 The first thing you need to request to see is their portfolio. Any social media manager worth their weight is going to have worked on their portfolio and attempted to keep it updated. So what are you looking for? Do they appear to have the skills needed to create eye-catching graphics? It's not so much catalog shopping for your style as it is the spacing, wording, and attractiveness overall. Social media managers who do graphics are well aware that not all companies seek the same style, which is why if you have a higher budget, you will be willing to pay extra for a top-notch social media manager with high-end graphics. If your budget isn't as big, finding someone who can make acceptable graphics is OK too. But avoid those whose graphics look off.

Have they included any metrics reports in their portfolio? It's a fact that statistics are important. You want to see click through. You want to know how much of that traffic converted. The thing to keep in mind is that not all social media managers are privy to the conversion, so they may only be able to provide you with click through from their work.

How did they help an account grow? How long did that take? Suffice it to say, if they don't have a portfolio, then perhaps they don't have the experience needed.