As a business owner, you know that Pinterest is a critical part of promoting your brand and connecting with your customers. Hiring a Pinterest manager is an investment in your business marketing. But what happens when you start to feel like your Pinterest manager is falling short?
In this article, we'll explore some signs that your Pinterest manager might be ineffective and offer some advice on what to do next.
Looking for more on finding a quality social media manager for your business: How To Grow Your Business: 6 Ways To Judge A Social Media Manager's Effectiveness Before Signing.
If you're wondering whether or not your Pinterest manager is being ineffective, there are a few things you can look for.
First, check to see if your Pinterest bio is well written. If it's shorter than 500 characters, you may ask them why they haven't added more keywords in the description. This is one of the spots the Pinterest algorithm draws information from to know what your account is about.
Second, take a look at the saves on your pins. If people are barely saving them, it could be a sign that your content isn't interesting enough or that your manager isn't promoting your pins effectively.
Third, consider if you are paying by the hour or a package rate. If you are paying by the hour and aren't giving the manager enough time to work in extras like keyword research, pin template creation, or competitor research, then you may actually be responsible for the lower quality of your account. As a Pinterest manager, it takes me a minimum of five hours per week to run an account effectively. If you are paying by the package per month, look at your contract. Is the manager fulfilling all the tasks set out in the contract?
Finally consider if you're expecting results too fast. Pinterest is a slow-growth, visual search engine. It really takes 3-6 months to see anything exciting happen. If you're not seeing results in the first month it may be because your pins haven't been ranked by the algorithm yet. If after six months nothing is happening it's likely there is an underlying reason. It's okay to ask an outside person to see if they see any errors with your account.
Note: If you are working with a Pinterest manager who isn't fulfilling their contractual obligations be sure to read the fine print regarding your ability to release them from service.