As a business person, running your own business in 2022 can be incredibly time consuming, daunting, and frankly overwhelming. In this post, I am sharing some of my own personal tips to get you back on track with social media. Let's face it, we've all gone off the rails once or twice when it comes to social media. So, finding my balance has inspired me to share insights with you.
Setting Your Service Based Business Up For Growth on Social Media.
You want to grow your service based business, of course, because the more it grows, the better it will do. How? What steps do you take online? I admit that I have been online in one form or another for years. From the days when the internet was still in its infancy...remember dial-up? Lol. We've come a long way from then, and things change at such a rapid pace that you really have to enjoy what you are doing to not just throw in the towel.
First, take a look at your website. It's going to be one of the first things people stop by to get to know you. If it's a mess with poor navigation, then people won't return for more. If you aren't keeping people coming back, your work just got harder.
Next, figure out where most of your audience is located. Are they using IG, FB, Tik Tok, Pinterest, Snapchat, or another platform? Maybe they are using a mix of platforms. Decide where you will benefit most and focus on those platforms. I personally don't do Tik Tok because it's heavily focused on videos, which I just don't have time for.
Keep reading to see how I simplify the whole process of being online.
Making Blog Content to Repurpose On Social Media Later.
If you're anything like me, the idea of creating content for social media can be daunting. There's so much pressure to produce fresh, original content that it's easy to get overwhelmed and feel like you can't keep up. The good news is, there are ways to make your life easier by repurposing content you already have.
One great way to do this is to create blog content that you can later repurpose for social media. This way, you only have to come up with new ideas once, and then you can use that content in multiple ways. For example, let's say you write a blog post about tips for reducing stress. You could then take that same content and turn it into a series of tweets, or create an infographic using the data from your blog post.
Not only does this save you time, but it also ensures that your social media content is high-quality and well-researched. So if you're feeling overwhelmed by the prospect of creating social media content, remember that you can always start with your blog.