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As a business person, running your own business in 2022 can be incredibly time consuming, daunting, and frankly overwhelming. In this post, I am sharing some of my own personal tips to get you back on track with social media. Let's face it, we've all gone off the rails once or twice when it comes to social media. So, finding my balance has inspired me to share insights with you.
Setting Your Service Based Business Up For Growth on Social Media.
You want to grow your service based business, of course, because the more it grows, the better it will do. How? What steps do you take online? I admit that I have been online in one form or another for years. From the days when the internet was still in its infancy...remember dial-up? Lol. We've come a long way from then, and things change at such a rapid pace that you really have to enjoy what you are doing to not just throw in the towel.
First, take a look at your website. It's going to be one of the first things people stop by to get to know you. If it's a mess with poor navigation, then people won't return for more. If you aren't keeping people coming back, your work just got harder.
Next, figure out where most of your audience is located. Are they using IG, FB, Tik Tok, Pinterest, Snapchat, or another platform? Maybe they are using a mix of platforms. Decide where you will benefit most and focus on those platforms. I personally don't do Tik Tok because it's heavily focused on videos, which I just don't have time for.
Keep reading to see how I simplify the whole process of being online.
Making Blog Content to Repurpose On Social Media Later.
If you're anything like me, the idea of creating content for social media can be daunting. There's so much pressure to produce fresh, original content that it's easy to get overwhelmed and feel like you can't keep up. The good news is, there are ways to make your life easier by repurposing content you already have.
One great way to do this is to create blog content that you can later repurpose for social media. This way, you only have to come up with new ideas once, and then you can use that content in multiple ways. For example, let's say you write a blog post about tips for reducing stress. You could then take that same content and turn it into a series of tweets, or create an infographic using the data from your blog post.
Not only does this save you time, but it also ensures that your social media content is high-quality and well-researched. So if you're feeling overwhelmed by the prospect of creating social media content, remember that you can always start with your blog.
How to Schedule Out Pinterest For the Week Ahead
To help you stay ahead of the game for yourself, I’ve put together a quick guide on how to schedule out your Pinterest for a week. This way, you can ensure that your content is being seen by the right people at the right time without becoming overwhelmed in the process.
1. Use Tailwind. Head into your account and add all the pins you intend to share that week. I mean all of them!Â
2. Â Go to communities and select any repins you need to fill out boards. Remember, you don't want repins to detract from your own material, so add them sparingly and with intention. I use just two repins per day on boards that are new and need content.
3. Go back to the editor and schedule the repins from the communities for the week.
4. Â Now you can start to schedule out your pins. Remember to update your smart schedule at least once a month.Â
If you are feeling really ambitious, you could schedule out for the whole month. I have heard some people do the whole year. I think that's not allowing for any changes in the material. Since Pinterest wants new, fresh ideas shared, you do want to add new things in here and there.
How to Reuse Blog Posts as Instagram Captions.
If you're anything like me, you're probably always looking for ways to be more efficient with your time. So, if you're also looking to up your Instagram game, why not kill two birds with one stone by reusing your blog posts as Instagram captions?Â
It's really easy to do, and it can help you save a ton of time in the long run. Plus, it's a great way to get more eyes on your blog content. Here's how to do it:
Using your graphic design program, make a post image. Add text overlays that are appropriate.
 Add a little bit of context or an interesting tidbit from the post itself to the caption so that people will want to click through and read it. Include a call-to-action at the end of your caption, such as "Click the link in my bio to read the full post."
And that's it! By following these simple steps, you can quickly and easily turn your blog posts into engaging Instagram captions. You can use META Business Suite to schedule your posts out as far in advance as you like.
Adding Instagram Post Content to Facebook.
It can be tough to keep up with all of the latest social media trends and platforms. But if you want to have a strong online presence, it's important to make sure you're active on as many channels as possible. That includes both Facebook and Instagram.Â
If you're only posting your content to one platform, you're missing out on potential engagement from a whole other group of people. But if you're posting to both platforms, you might find yourself feeling overwhelmed with trying to keep up with two different feeds.
One way to make your life a little easier is to cross-post your content from Instagram to Facebook. That way, you only have to create one piece of content and it will automatically populate on both platforms.
To do this, simply go to your Facebook page and click on the "add" button in the upper right-hand corner. From there, select "add Instagram post." This will bring up a field where you can paste the URL of your Instagram post. Paste the URL and hit "publish." That's it! Every time you post something on Instagram, it will now also show up on your Facebook page!
Using LinkedIn For Business Growth.
If you're looking to grow your business, LinkedIn is a great platform to start with. With over 800 million users, there's a good chance that your target audience is on LinkedIn.
Here are some tips for using LinkedIn to grow your business:
1. Create a Company Page
If you don't have a company page on LinkedIn yet, create one! This is a great way to showcase your products or services and tell potential customers more about your business. Be sure to include high-quality photos and videos, and keep your page updated regularly.
2. Use Groups to Share Your Posts
There are many LinkedIn groups dedicated to specific industries or topics. Find groups that are relevant to your business and share your company page and blog posts with them. This will help you reach a wider audience and get more exposure for your business.
3. Connect With Other Businesses
One of the best things about LinkedIn is the ability to connect with other businesses. Follow companies that are in your industry and reach out to them to start building relationships. You never know when you might be able to collaborate on a project or share resources!
4. Post Daily!
To really grow your business on LinkedIn, you need to be active on the platform. Posting daily is a great way to stay top of mind with your audience and show them that you're an expert in your industry. Share blog posts, photos, infographics, and anything else that will add value to your followers' feeds.
5. Use Paid Advertising
Paid advertising on LinkedIn is a great way to reach even more people with your content. You can target your ads to specific industries, job titles, or even companies. This ensures that your ads are seen by people who are most likely to be interested in what you have to offer.
LinkedIn is a powerful tool that can help you grow your business. Start using these tips today and you'll be well on your way to reaching your goals!
Finally, to Keep from Being Overwhelmed
You got this. Set yourself up for success by taking the time to write more than one blog post at a time. There are great free tools you can use to check the SEO of your blog posts. Let's face it, writing a great post is one thing, but getting it seen is altogether another. So SEO your posts always!
As you make the posts, be sure to create the graphics for your top performing sites. Get that one scheduled. Go back and repeat the whole process over again. Take time to interact on each platform with your followers and those who follow you. Building your relationships online is the whole point of social media. From these interactions, people will get to know you and may stop by your page too.
If you're still wallowing in the despair of inactive accounts, reach out. We can talk details and figure out your next steps.
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!