If you've been scrolling Pinterest for a number of years like I have you will have likely noticed a whole lot of design changes to pins. From basic images in square formats to full pins to some pretty ridiculous long pins. You know the ones I mean they trail on and on down the page...one word, don't.
And if you are trying to increase your own reach for your business you may have seen some pretty awesome images and wondered how they did it. It's one thing to snap a photograph but it's altogether different to get those fanciful fonts and designs.
Sure you may have read that some people use Canva, Crello, or Picmonkey to create pins and you may even have tried with little success to replicate those fancy designs. It's okay to admit defeat. I can't tell you the number of times I have created designs and looked back on them later with a frown. Sometimes what appeals to your visual sense of taste one day doesn't the next.
Successful creation of pin designs is all about realizing that you aren't the target audience. What does that mean exactly? It means if you are using one design and one color over and over again you will likely have a limited reach.
Your audience is a diverse group of individuals with their own taste and style. If you are selling a product then you can assume they find your product either useful or aesthetically pleasing. So niche does play a part in your designs. I wouldn't want to use kiddy designs for a professional makeup brand nor would I use a blog design for fashion.
Knowing these details may have left you scratching your head. Well, what is best? Finding a template package that works for your aesthetics is a good place to start. Make sure the package is customizable because you are going to want to tweak it now and then.