Whether you are just starting an Etsy shop, or you have been in business for awhile, you will need traffic to keep momentum going. How are you going to gain that site traffic and sustain it for the long haul? In one little word, "Pinterest".
If you've been thinking about how you can increase your business's sales and reach the next level, this article is for you. Why? because Pinterest is a powerful marketing tool that often gets overlooked by businesses. Many companies are just now getting started on their Pinterest presence, and you can as well! In this article, I'll show you how proper Pinterest management can help increase your sales exponentially and how that translates into sales for your company.
NOTE: This article has been rewritten on August, 4, 2022.
What is Pinterest Management?
As a business owner, you've heard that Pinterest is awesome. But with so much terminology and features, it can be overwhelming to know where to start. That's where a Pinterest manager comes in.
Your Pinterest manager knows the processes involved in creating and curating content for your business on Pinterest. This includes everything from opening a business account to creating boards, pins, and descriptions that are relevant to your business and appealing to your target audience.
There are a few key benefits of Pinterest management for businesses:
1. Reach a wider audience: With over 400 million monthly active users, Pinterest is a great way to reach new people who may be interested in your products or services. A Pinterest manager will know the current best practices on Pinterest to get your pins seen.
2. Drive traffic to your website: Pins from businesses get clicked on more than the average user because of an implemented pin strategy that a manager uses. This means that using Pinterest can help drive traffic back to your website or blog at a higher rate. A Pinterest manager will know the best strategies for driving traffic back to your site.
3. Be consistent. A Pinterest manager knows that daily interaction and pinning is key to good account growth. This is a time consuming process for you which is why hiring a manager will benefit you by freeing more time up to get back to other important aspects of managing your business.
Note: While 74% of users make sales, you will need to have quality products for them to purchase. A Pinterest manager is solely responsible for your Pinterest business account and driving traffic to your site. It's still up to the business to make that experience a good one for the customer.
How Can You Get Sales From Pinterest?
You may be wondering how you will know if can sales are being made through Pinterest. Or you may be thinking, "That's great, I have the traffic, but how can my manager increase my sales?
Pinterest has now implemented what they call "conversion insights." It's a new metric that measures exactly how many direct sales are being made from your business account through your site. You can see how many people started a transaction and didn't finish it for that 30 day period. Each month it resets and you can keep track to know if month over month you are doing better at sales through Pinter