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Whether you are just starting an Etsy shop, or you have been in business for awhile, you will need traffic to keep momentum going. How are you going to gain that site traffic and sustain it for the long haul? In one little word, "Pinterest".
If you've been thinking about how you can increase your business's sales and reach the next level, this article is for you. Why? because Pinterest is a powerful marketing tool that often gets overlooked by businesses. Many companies are just now getting started on their Pinterest presence, and you can as well! In this article, I'll show you how proper Pinterest management can help increase your sales exponentially and how that translates into sales for your company.
NOTE: This article has been rewritten on August, 4, 2022.
What is Pinterest Management?
As a business owner, you've heard that Pinterest is awesome. But with so much terminology and features, it can be overwhelming to know where to start. That's where a Pinterest manager comes in.
Your Pinterest manager knows the processes involved in creating and curating content for your business on Pinterest. This includes everything from opening a business account to creating boards, pins, and descriptions that are relevant to your business and appealing to your target audience.
There are a few key benefits of Pinterest management for businesses:
1. Reach a wider audience: With over 400 million monthly active users, Pinterest is a great way to reach new people who may be interested in your products or services. A Pinterest manager will know the current best practices on Pinterest to get your pins seen.
2. Drive traffic to your website: Pins from businesses get clicked on more than the average user because of an implemented pin strategy that a manager uses. This means that using Pinterest can help drive traffic back to your website or blog at a higher rate. A Pinterest manager will know the best strategies for driving traffic back to your site.
3. Be consistent. A Pinterest manager knows that daily interaction and pinning is key to good account growth. This is a time consuming process for you which is why hiring a manager will benefit you by freeing more time up to get back to other important aspects of managing your business.
Note: While 74% of users make sales, you will need to have quality products for them to purchase. A Pinterest manager is solely responsible for your Pinterest business account and driving traffic to your site. It's still up to the business to make that experience a good one for the customer.
How Can You Get Sales From Pinterest?
You may be wondering how you will know if can sales are being made through Pinterest. Or you may be thinking, "That's great, I have the traffic, but how can my manager increase my sales?
Pinterest has now implemented what they call "conversion insights." It's a new metric that measures exactly how many direct sales are being made from your business account through your site. You can see how many people started a transaction and didn't finish it for that 30 day period. Each month it resets and you can keep track to know if month over month you are doing better at sales through Pinterest or not.
The conversion insights are a great new feature to see how much is being made through sales on Pinterest as it gives dollar amounts for each transaction. More than that it shows you exactly what pin was clicked on to make that sale. Your Pinterest manager can use this information to produce more high converting images for your business.
Okay, great, but how is my Pinterest manager going to get those sales? Using your content for your products, a Pinterest manager will create attractive pins with targeted keywords and phrases for your particular audience. Targeting your direct audience is key in 2022. In the past when we, as managers would target anyone with a keyword search. Now a manager needs to think more in depth about the desired customer. Who are they? What are their interests? What makes them tick? What searches will they be looking at when they are on Pinterest? How can that information be used to find them with keywords and phrases in your descriptions?
Lastly, a Pinterest manager can help you understand how paid ad campaigns work. More on that later.
Why is Pinterest a Long-Term Game for Sales?
If you're looking to increase your sales exponentially, Pinterest management is a long-term game you'll want to invest in. While other social media platforms may come and go, Pinterest has staying power thanks to its massive user base and growing popularity.
Your Pins Take Time to Rank. It can take 2-3 months for a Pinterest account to start seeing its pins get real movement. That's just how it works with the Pinterest algorithm. So if you think you're going to start making money once your account is set up, that's not realistic.
You account needs time to track which pins are resonating with your potential audience. Again, your Pinterest manager will do this work.
Pinterest managers will often have a starting "pin strategy" for your business in place, but it can take awhile to see if it's working. Which means sales will come later.
Longevity. Each pin can be saved by another user, then another, and so on forever. Your pins never go away. Even a paid ad can last if it gets saved! That means, over time, you can create a long lasting impression on the Pinner. As a person looks over their boards for ideas, they re-see the pin from you. It's front and center in their minds again. I can't tell you how many times this has led me personally to sites I may have forgotten about. It's all about pinning now for later. That later can translate into traffic at another point in time and from multiple users.
See How The Pinterest Audience Leads To Sales For Your Business.
Here are a few ways your audience on Pinterest will lead to sales for your business:
1. Your audience likes what you are posting.
Pinterest is all about the visuals, which makes it perfect for businesses in industries like fashion, home decor, and food & beverage. If your products are visually appealing, you'll be able to reach a wide audience on Pinterest who are interested in your product/offering.
2. It has a huge user base, which means a percentage of that will be interested in your business.
Pinterest has over 400 million monthly active users, which gives you plenty of potential customers to reach. And since most of its users are women (80%), it's an especially good platform for businesses that cater to female consumers. But don't discount your male audience because it's been proven that they make more spontaneous purchases as compared to women, who like to research products first.
3. Pinterest traffic will lead to more pinning.
If you can get people to pin your products from your website, you'll see a significant increase in traffic. And since Pinterest users are generally in "discovery mode," they're more likely to make a purchase after being directed to your site from Pinterest.
Running a Pinterest Paid Ad Campaign for Sales Conversion
Are you looking to increase your sales exponentially? If so, then you should consider running a Pinterest paid ad campaign. Paid ads on Pinterest can be extremely effective in driving sales and conversions.
Here are a few tips on how to run a successful Pinterest paid ad campaign:
1. Target your audience. When targeting your audience, make sure to consider their interests, demographics, and location.
2. Create compelling ad images. Ad images are crucial in driving engagement and conversion. Make sure to create visually appealing ads that grab attention. It's recommended you have at least four to begin use for each ad campaign.
3. Use relevant keywords Keywords are important in helping your ad reach the right people. Choose keywords that are relevant to your product or service.
4. Offer discounts or coupons. Offering discounts or coupons can be a great way to drive conversions. Be sure to include a call-to-action in your ad so that people know how to take advantage of the offer.
5. Track your results. Tracking your results is essential in understanding what's working and what's not. Use analytics to track metrics such as impressions, clicks, and conversions.
Note: Pinterest has a lot of features in its ad section that can help you work on a great ad campaign. And those ads are pinnable by users just like any other pin. That means they stick around even after your campaign ends! Not all Pinterest managers have run paid ad campaigns, so be sure to vet your potential manager if this is something you wish to add later.
So are you ready to get started on Pinterest?
Are you ready to start reaping the benefits of Pinterest? If your manager optimizes your business account correctly, you could see a significant increase in sales. See our quick start guide for small businesses if you want to go it alone.
If you do want to do solopreneur style feel free to reach out for tips to get going. If you rather work with a Pinterest manager because your plate is already full enough then let's chat! Hiring a manager is an investment in your business that will pay off in the long term.
For more on blogging for your business and how Pinterest can help, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!