One of the most important aspects of running a business today is having good social media. This article is for those who manage their own social media business accounts.
Along with all the other things I have to do for my clients and family, being a business owner means I also have to make time to work on my social media. This can be difficult when I have a full line up of clients and I am always scrambling to get my daily tasks done for their social media. So, how do I make time for it?
Why do I schedule time to work on my own social media?
I'm a big believer in the power of social media and I think that everyone should be using it to grow their businesses. However, I also know that it can be really easy to get bogged down in the day-to-day details of managing a good work/life balance.
That's why I've made it a habit to schedule some time each day to work on my own social media accounts. I look at my accounts just like I would for any other client, I block out time in my calendar and make sure that I stick to it.
This time is essential for me to stay up-to-date on the latest trends, try out new strategies, and connect with my audience. It's also a great way to stay creative and keep my own social media accounts fresh.
If you're not making time to work on your own social media, I encourage you to start doing so today. Even if you have to take on one fewer client to leave yourself the time necessary to do so. You'll be surprised at how much it can help you grow your business. Maybe even more so than taking on that new client.
How is that possible, you ask? Well, have you been toying with the idea of email marketing, affiliate marketing, or creating a course to sell as a passive income stream? If you don't set time aside to not only learn about these things but implement them as well, you will miss the boat.
How social media affects your business
As a business owner, you know that social media is important for promoting your brand and connecting with your customers. But what you may not realize is that social media can also have a big impact on your learning.
Taking the time to learn each new platform and how to better grow your own account, both in terms of followers and engagement, will help you provide this service to others down the road.
So how can you make sure that you’re getting the most out of social media for your business? Here are a few tips:
1. Schedule out your socials for the week or month. I recommend a week at a time to avoid burnout in the actual write up portion. You can then spend time during the week coming up with ideas for next week's content.
2. Repurpose your content. You can use blog posts to make social media content for whatever platform you are on. If you are into creating reels and stories, take the time to orally walk people through your posts. Make it conversational. Imagine them sitting across from you with a cup of coffee and pretending you are carrying on a conversation. (I am not so extraverted, so you won't find these videos of me just yet).
If you want to reach a larger audience, one of the best things you can do is connect with influencers in your industry and increase UGC (User Generated Content).
The importance of developing your personal brand
As a business owner, it's important to have a strong personal brand. Your personal brand is what sets you apart from your competition and helps you attract your ideal clients. While it may be hard to define just what sets you apart, we can all acknowledge that we all have our own voices and personal ways of doing things that will ultimately be seen by our audience.
Unfortunately, many business owners don't make time to work on their own social media like they would on another part of their business. They either don't have the funds to hire someone or they simply don't have the time and know how to do it themselves. I admit to letting mine lag for quite some time as I worked to build long-lasting client relationships. Now that my roster is almost full, I feel confident enough to embark on social media more intensely.
If you're not making time to work on your own social media, you're missing out on a huge opportunity to grow your business. Here are a couple of reasons why you should make time to work on your accounts:
1. It helps you attract your ideal clients. When you have a strong presence online, you're more likely to attract clients. These are the clients that will be most interested in what you have to offer and will be more likely to become long-term clients, which is important.
2. It sets you apart from the competition. In today's competitive marketplace, it's more imperative than ever to stand out from your competition. By developing a strong social presence, you'll be able to differentiate yourself from others in your industry and show them what makes you tick in business and how you can help them grow in return.
Actionable ways to make time for yourself
1.Set realistic goals for what you want to accomplish each day or week. Keep a checklist or track your progress just as you would with another client. It will help you stay on task.
2. Wake up earlier and use that time to work on your social media. Since I have started getting up at 5:30 every morning with my spouse, I am finding my days are much more productive.
3. Set aside specific times during the day or week to work on your social media.
4. Use tools and apps to help you manage your time and stay on track.
5. If necessary, delegate or outsource some of your social media tasks. Remember, though, that finding the right person to convey your brand's message may be a bit difficult. So take your time before you sign with a potential manager.
6. Take advantage of downtime, such as when you’re commuting or waiting in line, to catch up on your social media tasks. I always use my free time in between making dinner for the family or breaks in togetherness to work on some task, even if only mentally in my head.
Make a plan and stick to it!
Your social media needs a presence.
Social media takes action. You need to learn how to work each platform advantageously for your business in order to stay current. What have you been implementing for your business? Which platforms are performing better? Drop a comment below on what isn't working for you and I'll see if I can't give you a few tips and tricks to improve your social media.
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!