You know Pinterest is where you need to be, but you aren't sure what you should be doing to get that organic traffic flowing. I am sharing 5 insider Pinterest tips to increase your website traffic organically.
Why should you follow these tips? I use these tips as part of my overall management for business/blog accounts and they really work! You will see improvement in a short period of time if you follow each step closely. No time to follow these steps? Feel free to reach out and discuss my management packages.
Get ready to see some real traffic to your site with these 5 handy Pinterest tips.
Tip #1 - SEO Your Files.
If you want to get more views, then mastering SEO is a must.
When you start digging into SEO, it can be overwhelming, which is why I am sharing some simple tips that will help you get your Pinterest account metrics soaring.
-This first one is a big one that people often overlook. Naming the files That's right, don't just make the pin and upload it with no title. Those titles help the Pinterest algorithm find your pins and file them accordingly.
So how long should they be? Say you've made a pin for your blog post about fixing car engines from the ground up. Something really simple, like car engines, is fine, but digging deeper and adding car engine repair or car engine building is better.
Tip #2 - SEO The Heck Out of Your Bio.
When optimizing your Pinterest business account, don't forget that BIO. It's one of the first things people will read when stopping by your page.
Moreover, it's SEO gold! If you aren't making sure to add as many keywords related to your business as possible in there while still being readable, you're missing out. missing out on potential target audience members.
Whenever the algorithm is asked to search for something, the bio is a part of that. So if you are selling a product like light fixtures but that isn't in your bio somehow, you are missing a big portion of who you want to have find your page.
Be careful though not to keyword stuff...make your bio full readable sentences
Tip #3 - Use a Scheduling Tool (I use Tailwind)
It's true that some managers find that directly scheduling on Pinterest has a better effect for them. However, if you have a larger volume of pins and you want to speed the whole process up, Tailwind is the best approved scheduling tool.
Not only is it going to speed your scheduling up, but it also has groups you can join to increase your reach.
Aside from that, the old publisher (not the newer version) allows you to see when you last posted that link to the board you are using. That is super handy to avoid spamming boards.
Tip #4 - When Creating a New Board Keep It Private
When you create a new board:
a- be sure to add a keyword description and keep the board title simple (easily searchable)
b- this is a great time to add some re-pins to your page. Fill your board until it has a minimum of ten pins before making it visible to your audience.
Re-pins are actually not what Pinterest wants but it does help to fill a board fast. So choose those re-pins carefully. If you don't want to re-pin keep the new board secret until it's got ten pins. That way anyone arriving on your account page won't think you are too new or not active enough.
Tip #5 - Consistency
Your final tip today is consistency. Pinterest is just like any other platform vying for your attention. The more you focus on it, the more attention it will give you. So be "on" it daily, whether you are adding more pins to your account or just viewing things the app knows. So stay consistent and have a daily presence.
Don’t Forget if You Are Too Busy
You can always ask for a PVA like myself to give you an estimate on work. See 10 Reasons Why Outsourcing For Your Small Business is Key. Still not convinced that outsourcing is the way to go? Reach out let's chat!