In 2010, a entirely new platform was born that would soon take the online world by storm. That platform was Pinterest, and in the 12 years since its inception, it has continued to grow in popularity. Why? Because people love visual content!
In this article, I'll explore the Pinterest pin's longevity and how it can benefit your business.
When You Pin a Pinterest Pin and It's Reshared
1. When you pin a Pinterest pin and it's reshared, it has the potential to be seen by millions of people.
2. Pinterest pins are often shared years after they're originally pinned.
3. This means that your pins can have a long-term impact on your business or brand.
4. If you create high-quality pins that are relevant to your audience, you can expect them to be shared for years to come.
5. This makes Pinterest an extremely powerful platform for building long-term relationships with your audience.
What Is a legacy pin on Pinterest?
A legacy pin on Pinterest is a pin that has been around for years and continues to get a lot of engagement. Legacy pins are often high-quality pins with great visuals that are relevant to a wide range of users. These pins continue to be popular because they offer value to users and are often easy to find when people are searching for specific topics.
Will my pins still work years from now?
Yes, your pins will still work years from now. Pinterest is a very popular site and is only getting more popular. This means that there are more people using it and more people are interested in the content that is on it. All of that translate to your pins getting a lot of views and engagement even years from now.
Why some pins have broken links.
There are a few reasons why some pins on Pinterest have broken links. One reason is that the website that the pin was originally linked to may have changed or been taken down. Another reason is that the pin may have been saved from an old website that is no longer active. In either case, the link will no longer work.
Another reason why a pin might have a broken link is if the pin was shared by someone who did not have the original source. For example, if someone shared a pin from another person's board, and then that board was deleted, the link would be broken.
Keep in mind that sometimes pins are simply deleted by Pinterest for unknown reasons. This can happen if the pin violates Pinterest's guidelines or if it is deemed to be spam. In any case, a deleted pin will have a broken link. As disappointing as it can be to find one of your long awaited pins not working, more often than not, they will still be functional.
In fact, I saved a bunch on a board for future use when my kids were small. I wanted to gather as much scholarship and educational grant information as I could. More than 75% of those links are still working 10 years later. A smaller percentage worked, but the content was no longer relevant, and an even smaller percentage was no longer functioning.
What pins' longevity means for your business.
When we talk about a "Pin's longevity," we're referring to how long that pin will stay relevant and continue to generate engagement. A pin with a longer lifespan is more likely to have been repinned, generating website traffic and conversions for your business. In other words, a longer-lived pin means more exposure and potential customers for your business.
There are a few factors that contribute to a pin's longevity. First, the quality of the image is important. Pins with high-quality images are more likely to be repinned than those with low-quality images.
Second, the relevance of the pin to the user's interests is important. Pins that are relevant to a user's interests are more likely to be repinned than those that are not.
Finally, the number of likes and shares a pin has is also important. Pins with more likes and shares are more likely to be repinned than those with fewer because Pinterest's algorithm will pick up on their popularity and share that content around more.
What all of this means for you.
All of this means that if you want your pins to have a long lifespan, you should focus on creating high-quality images that are relevant to your target audience's interests. Make sure you are switching up the keyword descriptions regularly so that you reach a wider audience and make sure you are pinning to relevant boards on your own account.
You should also keep in mind that if you don't deactivate your account should you close your business down, those pins will still be visible to others.
If you've been creating a whole lot of pins and are wondering why you aren't seeing traffic, stay-tuned because I am going to be discussing this next!
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!