Simply put, video pins catch the viewers each because we are hard-wired for movement. It’s in the first few seconds of viewing that we will capture the attention of viewers. Marketing needs to be catchy and video pins do just that.
With text overlay on your marketing video pins, it’s even more provocative to the eye.
Keeping the video itself short is also important, as most viewers on Pinterest won’t spend over 10 secs watching a clip.
Remove audio as most Pinterester's looking at video pins do so without the sound on.
Remember, any video pin you create can later become a promoted ad on Pinterest for even more marketing traction.