You know it works. You've heard it works. But there's just so much to know. I mean there is literally a new social site born every other day or it feels like that. It's just really overwhelming. Who has time to learn all that technical stuff and it's hard enough to post regularly. Which site should you use? How do you make it work?
The Short List Of 7 Ways To Better Your Social Media Presence for Your Small Business.
Only have accounts that are active; having inactive accounts on multiple platforms looks like you're not active and not consistent. It's better to have one really great account than several so-so accounts.
Make sure you know what you are doing or outsource the work. If you spend a lot of time working on a platform without seeing any growth, it's time wasted.
Use all the features at your disposal. If they offer a shop and you have products, list them. If the site has the ability to add links, do so. If you can add more images, do it. If you can write 500 words, do so—in other words, maximize the benefits of each platform you are on. But be careful to know which features may actually be detrimental to your goals.
When setting goals, make sure you have a content calendar ready to go for each month.
Engage with your audience. It never hurts to put yourself out there, and as my mom always said, "What's the worst that can happen?" So engage. Talk to your customer base. Get to know them as people. If it worked for Ma and Pop shops back in the day, it still holds strong today.
Find what works for your business. Don't follow all your competitors' moves and expect the same results. Be yourself. Bring a little personal piece of yourself into your business model. It will help you stand out.
Be consistent. In other words, refer back to number one. Be there everyday to say hi to whoever is engaging. You should be posting every day or every other day to show you're there and be aware of the best times to post.