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Why Do Pinterest Managers All Do Things Differently?

Updated: Jun 19, 2023

If you know your business needs to be on Pinterest but you're confused by the role of a Pinterest manager, this article is for you.

As Pinterest's popularity continues to grow, the demand for effective management of Pinterest accounts has also increased. This demand has led to the emergence of a new profession: Pinterest managers.

However, suppose you've ever worked with more than one Pinterest manager or done some research in the field. You may have noticed that they all do things differently in that case.

This difference in methodology raises an important question: Why do Pinterest managers do things differently?

To understand the varying approaches taken by Pinterest managers, it's crucial to first distinguish between a Pinterest manager and a Pinterest strategist. While the two terms are often used interchangeably, there are fundamental differences in their roles and responsibilities.

A Pinterest manager primarily focuses on executing day-to-day tasks related to a Pinterest account. They handle the operational aspects, such as creating and scheduling pins, optimizing pin descriptions and titles, managing group boards, engaging with the Pinterest community, and analyzing basic analytics. Pinterest managers are hands-on practitioners who ensure the account is active, visually appealing, and aligned with the client's goals.

On the other hand, a Pinterest strategist takes a more strategic and holistic approach to Pinterest marketing. They go beyond the tactical execution and dive deep into understanding the client's target audience, business objectives, and overall marketing strategy. A Pinterest strategist conducts thorough research to identify trending topics and keywords, develops a comprehensive content strategy, collaborates with other marketing channels, and measures the impact of Pinterest efforts on the client's bottom line. They act as consultants who provide valuable insights and recommendations to optimize the client's Pinterest presence for long-term success.

Now that we have established the distinction between a Pinterest manager and a Pinterest strategist, we can explore the reasons why Pinterest managers may differ in their approaches:

  1. Varying Skillsets: Pinterest managers come from diverse backgrounds and possess different skill sets. Some may have a background in social media management, while others may specialize in graphic design or copywriting. These varying skills and experiences influence how they approach Pinterest management and the strategies they implement.

  2. Client Goals and Industries: Every client has unique goals and operates in a specific industry. A Pinterest manager's approach will depend on factors such as the target audience, product/service offering, competition, and desired outcomes. Pinterest managers adapt their strategies to cater to each client's specific needs, resulting in different approaches across accounts.

  3. Personal Preferences and Testing: Pinterest is a dynamic platform with ever-evolving best practices. Managers often have personal preferences or test different strategies to optimize results. What works for one account may not work for another, and Pinterest managers continually experiment to find the most effective tactics for their clients.

  4. Industry Knowledge and Continuous Learning: The field of Pinterest marketing is relatively new and constantly evolving. Through continuous learning, Pinterest managers stay updated with the latest trends, algorithm changes, and best practices. This ongoing education influences their approach and can lead to different strategies being implemented.

  5. Creativity and Adaptability: Pinterest is a visual platform that thrives on creativity. Pinterest managers bring their unique creative perspectives to the table, resulting in diverse pin designs, content formats, and engagement strategies. Moreover, they must adapt to the evolving needs of the platform and its users, leading to differences in their approaches over time.

While it may seem confusing that Pinterest managers do things differently, it is crucial to remember that diversity in approaches can be a strength. Each client requires a tailored strategy that aligns with their goals, target audience, and industry. The key is finding a Pinterest manager or strategist who understands your business needs and can deliver results within your unique circumstances.

To summarize, Pinterest managers and strategists differ in their roles and responsibilities, leading to varying approaches in their day-to-day work. The differences stem from varying skill sets, client goals and industries, personal preferences and testing, industry knowledge, continuous learning, and creativity and adaptability. Embracing these differences and finding a professional who can align their strategies with your objectives is crucial for leveraging the power of Pinterest to grow your business or personal brand.

If you require some guidance for your small business, please reach out! I am always happy to help with your Pinterest questions.


For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and blogger, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!

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