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In today's digital world, it's more important than ever to make sure your small business is seen online. But with so many businesses vying for attention on social media and the web, how can you make yours stand out?
Here are 5 amazing tips to get your small business seen:
1. Use social media.
2. Create a strong website.
3. Use SEO keywords.
4. Advertise online.
5. Get involved in your community.
For more on being seen on social media, read: The Short List of 7 Ways to Better Your Social Media Presence.
Use social media to its full potential.
In today's world, social media is one of the most powerful tools that businesses have at their disposal. If you're not using social media to promote your small business, you're missing out on a HUGE opportunity.
There are a few things you can do to make sure you're getting the most out of social media. First, make sure you're present on all the major platforms. TikTok, Instagram, Facebook, and Twitter are all great places to start. Second, post interesting and engaging content regularly, daily if possible. If you can get people talking about your business, you're well on your way to success.
Finally, don't be afraid to experiment with new platforms and strategies. In today's online world of TikTok, we are seeing a lot of real people behind the camera making videos. People want to get to know you as a real person behind the business. As social media is always evolving, it's important to stay up-to-date with the latest trends. By being willing to try new things, you'll give your small business the best chance of success.
Note: If you're like me and aren't fully comfortable in the limelight take the time to focus on your reels. Even without you're person in them you can still make them engaging and interesting for the viewer on social media. People want entertainment as well as your words of wisdom.
Get involved in your community.
One of the best ways to get your small business seen is to get involved in your community. There are many ways to do this, such as volunteering at local events, sponsoring a little league team, or donating to a local charity or event. When you get involved in your community, people will start to recognize your business and what it has to offer.
Another great way to get your small business seen is to participate in local trade shows and fairs. This is a great opportunity to showcase your products or services and meet potential customers. You can also hand out promotional materials such as flyers and business cards.
Finally, you can use social media to reach a wider audience in your local area and promote your business. Create a Facebook page or Twitter account for your business and start posting interesting content that will grab the attention of local viewers. Be sure to include links to your website or blog so people can learn more about what you have to offer. Always include a great CTA at the end of your posts.
By following these tips, you can get your small business seen by more people and start generating more interest in what you have to offer.
Use search engine optimization.
If you want your small business to be seen, then you need to make sure it comes up in search engine results. One way to do this is to use search engine optimization (SEO). SEO is the process of making your website more visible to search engines. This can be done in a variety of ways. One is using keywords and phrases that are relevant to your business, and the other is making sure your website is easy for search engines to find.
Another way to up your SEO game is to make sure you include your keyword/s in the URL slug. What the ___ is an URL slug, you ask? The URL slug is that tag line you see after your main site.com. For example, https://www.charmingpen.com/post/why-your-blog-needs-a-pinterest-manager-to-increase-traffic—you can see in this post about why a small business needs a Pinterest manager that the slug contains the keyword phrases "Pinterest manager" and "increase traffic." If you're not seeing keywords in your slug, you can go back in and create user friendly slugs for your links.
SEO is a trending hot topic as there is a lot to learn both in terms of Google's SEO and SEO for each individual platform you are posting on. Taking the time to delve into this area may not be right for you in terms of being a small business owner. There are a lot of techie folks out there who live and breathe this stuff. So finding someone knowledgeable to help streamline your business's website is key to making sure you will show up online.
Advertise.
Where are there good places to advertise aside from social media?
-Pinterest offers both organic advertising and paid advertising.
-Your local newspapers, if they have a solid readership
-Local radio and television
-The Yellowpages listing, although if your local phonebook is as tiny as mine, this may not be a good fit.
-Connect with your local business leaders to discuss viable ways to get the word out about your business. (Also a great place to network).
-Direct mail campaigns are still highly effective, especially if you have an older customer base that may not be online that much.
For more on why Pinterest is a great way to be seen, read: 5 Amazing Tips to Up Your Website Traffic.
Network with other small business owners.
One of the best ways to get your small business seen is to network with other small business owners. This can help you get your business name out there and make connections with other businesses that may be able to help you in the future. You can find other small business owners to network with by joining local business groups or attending small business events.
Get out there and talk to other local business owners about how they got started and what methods they employ to get seen. The human connection is a valuable tool in any small business tool kit. So don't be shy, get out there and meet the locals!
If you are feeling overwhelmed, don't worry; you're not alone. There is a lot to learn when first starting out, and it's a long game of continual learning in the business world. That's why having a great team of people around you can help. If you are looking to add to your team with a Pinterest manager or need social media content help, please reach out. I am always happy to discuss your business goals with you!
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!