The holidays are a time for family, friends, and of course, food. But if you're still sweating in your summer shorts and don't really want to think about the holidays or seasonal content your missing out. It's a well-known fact that Pinterest loves holiday seasonal content. Pinners start pinning typically a month or two in advance of seasonal holidays. Pinterest takes 2-3 months to rank your scheduled pins out so you need to leave your account enough leeway to make the necessary adjustments.
This sounds more confusing than it is. I am laying it out here for you with 5 Pinterest secrets to get your seasonal content out on time.
Secrets to Using Pinterest for Seasonal Holiday Content.
1. The best time to start using Pinterest for your holiday content is now! Creating boards dedicated to your holiday themes and populating them with pins related to those themes is a great way to get started.
2. Make use of Pinterest's powerful search features to find the best holiday content to start your boards off. You can use keywords to search for specific pins, or you can browse through the Holiday section of the site.
3. Use rich pins to make your holiday content more engaging and informative. Rich pins include extra information about the pin, such as the price of an item or the ingredients in a recipe.
4. Be sure to include a call to action in your posts, so that people know what you want them to do with the information you're sharing. For example, if you're sharing a holiday recipe, you might include a call to action like "Try this recipe for your next holiday party!"
5. Use attractive visuals in your pins, such as photos or graphics. People are more likely to click on and share pins that are visually appealing.
By following these tips, you can make sure that your holiday content stands out on Pinterest. With a little effort, you can attract new followers too!
Don't have the time to do this yourself and want to still see it finished? Consider hiring a Pinterest manager today to get started working on your seasonal content!
How to Use Pinterest for the Upcoming Holiday Season
1. Pinning ahead of a holiday or event is very important on Pinterest. It takes 2-3 months for a scheduled pin to rank with the algorithm. If you pin from an outside site using the pin it now button, it will rank a bit faster. (Ranking means it's going to be seen in the search feed.)
2. Next, start following some other accounts that may have people interested in your product or offering. Some people do follow back!
3. Comment on other people's pins in an authentic way to engage with them. Others will see your comments and may follow you back.
Remember be consistent in your pinning and Pinterest will know that you are a regular user who is interacting with the platform. The algorithm will love you for it!
Breaking Down The Seasonal Holidays: Advice Direct From Pinterest.
Pinterest just released their seasonal holiday prep article and it is packed with tips and tricks to help you get ready for the holiday season. The article includes great information on what their research has turned up for the 2022 season.
"Adding more seasonal moments to your holiday ad mix pays off." Wow! great idea. Start advertising not just around Christmas Day but for other events that may be happening; leftover parties, tree trimming get togethers, movie nights, cookie decorating and more!
They say, after the past two years, people are thinking of being more festive. It's time to open up your imagination and rummage around for exciting holiday flair in your pins. More than that, it means people will be in the mood to spend. Last year, brands that maximized their holiday moments saw 4x the conversion rate. That's a significant hint from Pinterest right there for brands who want to increase their Christmas sales to start thinking about ad spending.
For those who are thinking about running paid ad campaigns, Pinterest is telling us to start earlier for 5x conversions. Again, it's the length of time to rank those pins folks. Get started today on Halloween, or you'll miss the boat.
Lastly, Pinterest tells us that people are coming to Pinterest to get ideas for gift giving that are keyword specific to mother, brother, father, grandma, grandpa, etc., so up the keyword targeting in your pin descriptions for more pay off.
So, are you ready for the holiday promotion, or are you falling behind? If you need help getting your pins made or with posting, don't hesitate to reach out. We can discuss your needs and get you back on track quickly!
For more on Pinterest best practices, pinning strategy, and business, be sure to follow along with Blogatcha! Written by Pinterest manager and mom, Amber Flinn. My goal is to help educate those interested in Pinterest, small business, entrepreneurship, and social media. I welcome guest submissions, so if you think you have a great idea for an article, please reach out!